AI Real Talk: Feeding AI with MCP (Monday, July 14)
Learn how newsrooms ensure attribution, accuracy and potential revenue by providing structured content directly to LLMs

As AI assistants become the primary gateway to information, MCP enables media organizations to build servers that provide structured content directly to LLMs – ensuring attribution, accuracy and potential API revenue. Simultaneously, newsrooms can use MCP clients to seamlessly connect AI tools to court records, government databases and internal archives for enhanced reporting.
Join Burt and Paul and a panel of industry on Monday, July 14 at 12:30pm ET as the AI Real Talk series returns with an exploration of Model Context Protocol (MCP). The protocol presents two opportunities for media: transforming content into queryable infrastructure for AI systems, while revolutionizing how newsrooms access and analyze data internally.
AI x journalism news
- What happens to the news business when people stop clicking? (The Logic)
- 86 expert voices at the intersection of AI and journalism (Journalism.co.uk)
- Podcast: Securing journalism on the ‘data-greedy’ Internet (Electronic Frontier Foundation)
Upcoming events
- July 31, (10am, online), Trusting News new research: What news consumers want to know about journalists' use of AI
- Sep 3–5, St. Louis, US, Independent News Sustainability Summit
- Sep 10–13, New Orleans, US, Online News Association
- Oct 23–24, Chicago, US, News Product Alliance Summit
Jobs
- (Anywhere) GIJN, Program Director
- (Hong Kong) South China Morning Post, Infographics Director
- (Ireland), RTÉ, Senior Security Engineer
- (UK) Bureau of Investigative Journalism, Tech Editor
- (UK) The Economist, Digital Editorial Analyst
- (US) Texas Tribune, Data Products Manager
- (US) Charlotte Observer, Data Journalist
- (US) BBC, Senior Tech Reporter
- (US) Financial Times, Podcast Host
- (US) TechCrunch, AI Editor
- (US) Seattle Times, Engagement Reporter
- (US) Mississippi Today, Video Producer
- (US) Virginian Pilot, Digital Producer