AI Real Talk: Feeding AI with MCP (Monday, July 14)

Learn how newsrooms ensure attribution, accuracy and potential revenue by providing structured content directly to LLMs

AI Real Talk: Feeding AI with MCP (Monday, July 14)

​As AI assistants become the primary gateway to information, MCP enables media organizations to build servers that provide structured content directly to LLMs – ensuring attribution, accuracy and potential API revenue. Simultaneously, newsrooms can use MCP clients to seamlessly connect AI tools to court records, government databases and internal archives for enhanced reporting.

Join Burt and Paul and a panel of industry on Monday, July 14 at 12:30pm ET as the AI Real Talk series returns with an exploration of Model Context Protocol (MCP). The protocol presents two opportunities for media: transforming content into queryable infrastructure for AI systems, while revolutionizing how newsrooms access and analyze data internally.


AI x journalism news


Upcoming events


Jobs