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Now online: How publishers can survive the AI age

Plus a new report on AI adoption offering lessons for non-profit newsrooms

How publishers can survive the AI age: A chat with Cloudflare VP of Product Will Allen

In our most recent AI Real Talk session, Cloudflare VP of Product Will Allen discussed how publishers can navigate the AI age, as the internet shifts from search engines to "answer engines." This shift has drastically changed the "crawl to referral ratio," making it challenging for content creators who rely on referral traffic for monetization.

Will explains how new tools are allowing publishers to regain control over their content and consider new revenue models. For example, while previously trained AI models likely contain most internet content, the ongoing value lies in new, high-quality, real-time information.

Watch here

New report on AI adoption offers lessons for non-profit newsrooms

At a time of faster-than-ever technological change and shifting revenue models, one bright spot in journalism is the continued growth and success of non-profit, digital-first newsrooms.

Still, they face challenges with capacity, particularly when it comes to adopting and implementing AI. 

In a new report, Accelerating Generative AI for Nonprofits, philanthropist and innovator Mark Zitter and researcher Devi Thomas explore how non-profits are navigating these pressures, offering lessons that apply to journalism.

Drawing on interviews with 25 non-profit leaders, funders and AI trainers, the report finds that many non-profit teams spend significant time performing repetitive tasks. Yet when it comes to adopting time-saving tools such as generative AI, hesitation, ethical concerns and fears of bias or depersonalization often hold organizations back. Training options tend to be too commercial or too time-intensive for smaller organizations, keeping them in “survival mode.” At the same time, several interviewees highlight the transformative potential of AI.

For more insights, download the report at www.markzitter.com.

AI x journalism news

Upcoming events

Journalism jobs

The Tarbell Center is hiring for two roles to scale the impact of their AI reporting fellowship:

  • Program Manager / Director ($90-160k US, £60-90k UK) to lead the fellowship team, helping build a community of expert journalists covering AI. You’ll set the strategy, manage a team of 2-5, and scale their fellowship to 30+ placements annually at outlets like Bloomberg, The Guardian, and Time magazine.
  • (Senior) Program Associate ($70-125k US, £45-75k UK) to help run the fellowship. You’ll recruit exceptional talent, design and deliver world-class training on AI, and build out the infrastructure needed to scale the program.

London/San Francisco preferred, although other locations will be considered. Apply here by November 2.

Other opportunities

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